We Are A Consumer-Centric Consultancy



Ever wonder how to get on one of those consumer research panels?

about us

Every company deserves a team. We are a team of researchers, strategists and creative storytellers dedicated to integrating consumer understanding into every element of strategy and execution. SightsSet is fueled by a desire to help companies learn, express and achieve. Always embracing the lens of the everyday consumer, we combine Efficiency ​+ Innovation to deliver in-depth, unique insights without sacrificing your vision.
about us

SightsSet is an Atlanta-based consultancy focused on connecting companies with consumers through consumer-centric market research techniques and innovative learning experiences. Since inception, we have been integral in the launch, re-branding, and strategic decisions of dozens of entities, ranging from aspiring business owners to multinational corporations and government agencies.

Countries Led Research

about us

INSIGHTS We excel at translating consumer behavior into high-level strategic recommendations connected to key business objectives.
INNOVATION We develop creative learning experiences and always-on research tools that enable our clients to get up-to-date results at any point in time.
STRATEGY We create a holistic understanding of the market and its consumers; uncovering game-changing opportunities for our clients.
ASSESS No one knows your business better than you. That’s why we value having genuine connections and open communication with every client. Where is your business today vs. where could it be tomorrow?
IDEATE Our consumer-centric consulting model leverages insights to guide strategy and business planning. How do we effectively match your business goals with consumer needs?
ENABLE We evaluate existing business dynamics, uncovering hidden opportunities that help each client transform their enterprise. What solutions can we deliver to help you create a competitive advantage?
Customized Consumer Research
The B5 Method (Brainstorming)
​F.A.C.T. Panels (Always On)
​Qualitative Research ​
Equity Assessment
Ethnography/Digital Ethnography
Market Immersion (ONEimmersive™)
Innovative Learning Experience (ILE™)
Innovative Brand Experience
Competitive Analysis
Social Listening
Research Moderation
Analysis & Recommendations

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What people say?

As a new entrepreneur, the whole process of setting up your business, your vision, your face to the world can feel overwhelming and daunting. Fire Opal Communications, LLC decided to put ourselves in the very capable hands of SightsSet Consultancy to help us navigate the process. Led by Renita, this agency more than exceeded my expectations. SightsSet did an excellent job of outlaying a road map with clear deliverables and the execution was flawless, and ahead of schedule. One of the things that stood out for me was that there was a very strategic and thoughtful approach that was taken to solving my specific business need. I look forward to working with Sights Set in the future on other projects.

Leslie Waller, Founder & Chief Strategist, Fire Opal Communications

What people say?

SightsSet is a very attentive agency that works to understand the needs of its clients and is dedicated to fulfilling those needs... Absolutely love the work SightsSet did for me as I worked to build my company. They were professional and added in nice touches that elevated my logo and website.


What people say?

Work done with SightsSet was exactly what I was looking for - expectations were made clear upfront, timelines were kept and the quality of the work is very much aligned with what I want to maintain for Splendorlust.

Christina M. Griffin, Founder and Creative Director, Splendorlust Designs

What people say?

I wanted to have a conversation on women and strategy. And that's it. I had no idea on how to get it done. Ms. Bryant and the SightsSet team did everything else. I am very pleased with the results of my survey. But more importantly Renita gave me recommendations on how to use the information and suggested that I add the data to my website (that she created) and to the back of my book! Brilliant!

Michele Thornton Ghee Stratechic

What people say?

As a small start-up, it was great to work with a team that also provided consultation and direction. They quickly understood what it was we were trying to accomplish and provided great feedback throughout the process. They were very responsive and flexible as we sometimes made changes in the 25th hour. I would highly recommend SightsSet to anyone in need of a strategic research partner.


What people say?

My experience with SightsSet exceeded my expectations! When I first hired the company to help with my small business concept, I hadn't selected a name, target customers, or thought about what I wanted my business to represent to prospective customers. The SightsSet team helped me to take my idea from concept to a thriving business.

Erika Estrada, AccuLedger

What people say?

SightsSet ensured that my vision came to life by creating exactly what I needed in an Electronic Press Kit. They made it easy to transition from idea to final result by keeping me updated on its progress and exceeded the expectation in customer service.

Talitha V. Anyabwelé, Founder & Director, Imani Scholastic Institute of Success

What people say?

This is a superb company that exceeds expectations from start to finish!

Bianca Y. Lee, Founder & Chief Strategist, Klickrr

What people say?

SightsSet not only met, but they exceeded our expectations. They helped us find creative solutions to our challenges, plus they were fun and easy to work with.

Nse Ufot, Executive Director, New Georgia Project

What people say?

SightsSet's detailed, comprehensive and strong strategic research has aided Egami in building meaningful insights that have proven invaluable to our pitch strategy. Their keen understanding of consumer trends and dedication to excellence has helped to position Egami as a thought-leader in our industry.

Michael C. Warner, COO & Chief Relationship Officer, EGAMI Group

What people say?

The professionalism and quality of service I experienced while working with SightsSet was awesome! The team was responsive and highly engaged. They brought valuable insights and recommendations to our project. I look forward to working with them again.

Dr. Shawnta Friday-Stroud, Dean of FAMU's School of Business & Industry

What people say?

I’ve thoroughly enjoyed working with SightsSet over the past 5 months! Not only was Renita professional and efficient, she provided effective strategic solutions that better enabled our firm to deliver on client needs. She was an exceptional partner from beginning to end and an invaluable asset to the project.

-Dr. Ebbie Parsons, III, Managing Partner of Yardstick Learning


(844) 488-7630

Atlanta, Georgia